You sound generic because you were trained to
Welcome back, corporate leaders, aspiring escapees, and entrepreneurs!
You spent 15-20 years in corporate being told to "be professional." To tone it down, and to keep personal and professional separate.
So when you finally launched your own business, you brought all that conditioning with you. Now you sound generic, disconnected, overwhelmed with so many ideas trying to figure it out alone.
I know because this weekend at Geekdom's Startup Bootcamp, I caught myself doing the exact same thing.
I was overthinking and second guessing. Asking myself "Should I add more services? What else should I offer?" when the real question was completely different.
I didn’t need more offers. I needed systems that help the right people find what already works.
This year reinforced something:
The energy you put out is the energy that returns.
I've been working with amazing clients, so aligned with my values it feels effortless. Conversations are flowing. Clients are staying. Referrals are happening.
And it's happening because I stopped trying to do it alone. I joined the Nasdaq Entrepreneurial Center's Milestone Circles program in October (I graduate in January 2026!), and I've been building marketing and visibility systems that feel sustainable, not exhausting.
This month's Stitch is about what happens when you stop trying to figure it out alone, when you embrace what makes you different, your full journey, and when you finally give yourself permission to show up as yourself... not some watered down, "professional" version of yourself.
I'm also taking some time off to be fully present with my family over the holidays. But before I do, I wanted to share what I've learned, celebrate what's been working, and let you know I have ONE February spot open for an aligned client.
Cheering you on,
-Lu
🧵 Looking Back at 2025: What Happens When You Show Up
I started working with my first Thread Studio client in May. But I didn't fully launch until September, when I committed to showing up consistently, building in public, and trusting that the right people would find me.
And they did.
November brought my first live workshop. "Loose Threads to Strong Story" brought together corporate leaders, aspiring escapees, and new founders. We pulled threads, named fears, got honest about perfectionism and the stories we tell ourselves before we ever tell a story to anyone else.
This year I've helped clients get clear on what they actually want to build, translate corporate expertise into founder language, and design systems and client experiences that feel aligned with their brand.
I'm bringing on two new brand strategy clients in January, and I have ONE spot open for a February start date.
None of this happened because I figured it out alone. It happened because I built in community.
The Nasdaq Entrepreneurial Center. The San Antonio Hispanic Chamber of Commerce. Entreprenista. Working Moms of SA. The people who showed up to my workshop. The LinkedIn connections who became collaborators and friends.
Community over competition. Always.
The energy you put out is the energy that returns. And I'm putting out clarity, authenticity, and belief that your story matters. That's exactly who's showing up.
💬 What Thread Studio Stands For
Corporate taught me to tone it down.
Entrepreneurship taught me to turn it UP!
I'm a proud Latina, a mom, a fierce advocate, a former Fortune 100 strategist, and a business owner who believes your story is your superpower.
I couldn't bring my full self to corporate. I don't want that for you.
Your brand works when you find the golden thread that connects who you are, what you've done, and why people should trust you. When you pull that thread, everything makes sense. Your story becomes clear, your message becomes consistent, and you stop hiding.
You don't need more credentials. You don't need to sound smarter.
You need to embrace everything that makes you unique. Your heritage, your culture, your unconventional path, and thread it all together into the reason people choose YOU.
That's the work. That's Thread Studio.
I help you find the thread, pull it, and weave it into a powerhouse brand people trust, invest in, and rave about.
🎯 What Our Personal Brand Clarity Experience Actually Looks Like
You have 15+ years of expertise. So why do you sound like everyone else?
You've done the work, built the resume, earned your seat at the table.
But when someone asks what you do? You ramble for 3 minutes, default to your old corporate title, or say something so generic it could apply to 47 other people.
Here's what's really happening:
You were trained to fit in, not stand out. To follow the template and move on to the next meeting.
The expertise is there. The story is there. The thing that makes you you is there.
You just can't see it yet.
That's where Personal Brand Clarity comes in.
This is where we excavate the brand story already inside you using The Threaded Story™ framework. We connect your background, expertise, and what makes you different into one cohesive narrative that works everywhere.
How it works: Two 60 minute strategy sessions over 2-4 weeks. Between sessions, I create your Personal Brand Clarity Guide, your complete brand foundation.
Think: positioning statement, elevator pitch, content pillars, voice guidelines, bios, visibility map, 30 day activation plan.
The result? You stop second guessing. You stop sounding corporate. You show up with clarity and confidence that makes people lean in.
This is for you if:
You're planning your corporate escape and need to sound like a founder
You're building influence and need authentic positioning
You're posting on LinkedIn but it's not landing
You have the substance but struggle to articulate it
🤖✨ The Pitch Stitch: Coming in 2026
Finally answer "What do you do?" with clarity and confidence.
The Pitch Stitch is a free AI powered tool that turns your scattered ideas into a clear, confident elevator pitch people actually understand.
You're great at what you do. But when it comes time to explain it? You freeze, ramble, or default to generic corporate speak.
Your clarity is coming.
The Pitch Stitch is one small piece of the larger Personal Brand Clarity work I do at Thread Studio. Think of it as your first step toward answering "What do you do?" without freezing.
Join the waitlist to be the first to try The Pitch Stitch!
🗓️ Let's Connect in 2026
I'm starting the new year with two brand strategy clients already signed, and I'm so excited to help them find their golden thread.
I have ONE February spot open for an aligned client.
If you're planning 2026 and you know you need to stop sounding generic and start connecting with the people you're meant to serve, let's talk before the holidays.
Also coming up...
On February 17, 2026 I'm hosting an in person workshop with Working Moms of San Antonio. If you're in San Antonio and want to do this work face to face, in real time, with other ambitious women, stay tuned for details!
🪡 The Stitch to Remember
The energy you put out is the energy that returns. So let's put out clarity, authenticity, and trust.. together.
