🧵 Let's Turn Your Scattered Brand Ideas Into One Clear, Confident Story

Strategic brand support for founders and thought leaders who want to show up with clarity, consistency, and confidence.

Book a Free Clarity Call

What if your brand story felt like… you?

The thoughtful, strategic you.
The bold, visionary you.
The human, purpose filled, values led you.

What if you had a partner who could listen deeply, make sense of the swirl, and turn all that leader fire into messaging that fits? Not just for now, but for what’s next.

✨ Messaging that feels like your favorite jeans. Custom fit, head turning, confidence boosting clarity.

I’ll help you pull the thread through what you already know, already do, and already stand for. Together, we’ll shape a story that aligns with the impact you’re here to make.

Let's Pull The Thread

Your Brand Strategy, Stitched in Three Phases 🪡

Phase 1: Foundation
Brand Strategy

Start with clarity. Lead with meaning.
You're good at what you do, but explaining it is another story. This phase helps you define what you stand for, shape how you talk about it, and build a message that actually connects with the right people.

Explore Brand Strategy Services

Phase 2: Systems
Launch in the Box

Turn clarity into a real business.
You know your message. Now you need the systems to bring it to life. In 12 weeks, we build your brand foundation, client journey systems, onboarding experience, and 90 day launch plan so you can go to market with confidence.

Explore Launch In The Box

Phase 3: Activation
Fractional Chief of Staff

Your brand's strategic right hand, month after month.
Ongoing support across brand, marketing, and communications. Not just execution, strategic partnership to keep your message sharp and your momentum building..

Explore Fractional Chief of Staff Partnership

Brand Strategy

For when you need to define your message, find your voice, and build a plan that aligns with where you’re going.

These services help you clarify what your brand stands for, how to talk about it, and how to move forward with intention.

You’ll walk away with messaging, structure, and strategy you can actually use.

  • Turn your expertise into thought leadership that actually lands.

    Whether you're building executive presence, transitioning platforms, or establishing yourself in new territory, we clarify your story and map your visibility strategy.

    For: Leaders, founders, and experts ready to show up with clarity and confidence

    What You Get:

    • 2 x 60-minute strategy sessions

    • Personal brand messaging alignment (story, voice, positioning)

    • POV themes to guide your thought leadership

    • 3-5 content pillars with sample outlines

    • LinkedIn/content rhythm guidance

    • Visibility map (where to show up + optional publishing plan)

    • Optional: Podcast & speaking pitch sheets

    Timeline: 2-4 weeks
    Investment: $1,800

    Perfect if:

    • You're building executive presence but don't know how to position yourself

    • You're transitioning from one platform to another

    • You're establishing credibility in a new space

    • You're a corporate escapee translating your experience into founder language

    • You're posting but it's not landing

    Outcome
    A clear, confident brand voice that positions you as a trusted voice in your industry and helps clients know they’re in the right place.

  • Build the complete brand blueprint that guides every message and move.

    Get the full foundation: positioning, story, messaging framework, audience strategy. Everything your whole team can use.

    For: Founders and small teams launching or rebranding who need complete brand clarity

    What You Get:

    • Brand audit + intake

    • 3 x 60-minute strategy sessions

    • Custom Brand Strategy Foundation guide:

      • Brand purpose, vision, and positioning

      • Voice, tone, and language guidelines

      • Audience personas (who they are, what they need)

      • Emotional benefits + core values

      • Messaging pillars + "What You Do" statements

      • Activation plan

    Timeline: 3-6 weeks
    Investment: $3,000

    Perfect if:

    • You're launching and need clarity first

    • Your brand feels scattered - you say different things everywhere

    • You need messaging your whole team can use

    • You're scaling and need a foundation that grows with you


    Outcome: A strategic, easy to use brand guide you can hand to your team, assistant, or revisit whenever you talk about your business.

Let's Pull The Thread

Launch in a Box

Your brand story, systems and client experience, pulled together in one clear launch plan.

This 12 week package combines brand strategy, systems, client journey flows, and go to market strategy so you can finally launch your business with confidence.

See Full Package →
Woman tossing confetti in the air, symbolizing the energy and clarity Thread Studio brings to founder-led brand launches with Fractional CMO support.

🧵Looking for a Strategic Partner?

This is for founders who want a strategic partner to keep your brand voice, visibility, and message aligned month after month. Ongoing support across brand, marketing, and communications. Not just execution, strategic partnership to keep your message sharp and your momentum building..

Fractional Chief of Staff

Fortune 100 experience, founder focus.
For 15 years, I've helped senior executives shape strategy and lead with clarity. Now I bring that same lens to founders building brands that matter.

You’ll walk away with:

✔ Weekly syncs and leadership alignment
✔ Brand foundation strategy and optimization
✔ Marketing and content strategy with execution oversight
✔ Strategic communications and brand storytelling
✔ Campaign strategy and launch support
✔ Visibility planning and social media direction
✔ Quarterly 90 min deep dive strategy sessions

Timeline: Monthly (3 month minimum)
Investment: Starting at $3,000/month

I'm Ready to Partner

This is for you if:

  • You have traction but need strategic support to scale your brand

  • You're great at your craft but need help with message and marketing

  • You want a thought partner, not just a consultant

This is NOT for you if:

  • You need someone to manage your inbox, calendar, or team

  • You're looking for an OBM or virtual assistant

  • You want someone focused on operations and KPIs

Client Love

🧵

Client Love 🧵

Roberta McCarter,
CEO, Novus Data Journeys

“Luana has been instrumental in building and launching the Novus Data Journeys brand. Her skill, counsel, and expertise showcase the best of my company.  She brings strategic clarity and creative execution, which has elevated everything from our messaging to our brand presence. She provided an intentional customized strategy to guide us through branding, systems, and launch with thoughtfulness and precision. Working with her feels like having both a strategist and a trusted partner at the table. Her work is a competitive advantage and partnership I highly recommend.”

Ready to Spark Your Strategy?💡✨

This 90 minute session is for founders who need perspective and direction before committing to deeper work. We'll focus on helping you make clear decisions about what matters most right now.

Let's Pull The Thread

You’ll walk away with:

✔ Clear understanding of what your idea or business is really for in this season
✔ High level positioning direction to guide your next moves
✔ Insight into where your biggest strategic bottleneck is
✔ Defined priorities for what to focus on next and what can wait
✔ A concise one page recap with key insights and recommended next steps

Investment: $475