🧵 Ready to build a brand as elevated and intentional as the expertise you’ve earned?
Loose threads to strong story, woven in three stitches.
Stitch 1:
Start with a Fit Call
Every great brand story begins with a thoughtful conversation.
We’ll begin with a 20 minute chat to understand where you are, what you’re building, and what you know is ready to evolve. This is a space to be heard, to slow down, and to start making sense of what’s been swirling.
There’s no pitch and no pressure, just a chance to connect and see whether Thread Studio is the right next step. I’ll share my process and answer any questions you have.
If we both feel good about moving forward, the next step is to book The Thread Pull.
Stitch 2:
The Thread Pull
Before anything can be built, the thread has to be found.
The Thread Pull is where it happens.
Think of it like sitting down over cafecito and finally getting to tell the whole story. In 90 minutes, I ask the questions most people have never been asked. Where you've been, what’s worked, what hasn’t, what you’re building toward, and how you want people to feel when they experience your brand. You talk, I listen for the thread that runs through all of it. Then I weave what we uncover into your Thread Map, a clear, written strategic brief that shows you what's working, what's tangled, what to focus on first, and where to go next.
The Thread Map is yours. It can stand alone or become the foundation for your full brand strategy. And if you decide to move forward, your $750 investment is credited in full.
What you walk away with:
A 90 minute interview where we excavate your story, your vision, and the thread that connects it all
Your Thread Map, a strategic brief outlining what's working, what's tangled, and where to focus first
$750 credit toward the brand strategy path you choose
Investment: $750
Stitch 3:
Build the Threaded Storybook
The Thread Pull found it. Now we build from it.
By the time we get here I already know your thread. We’re not searching. We’re shaping, refining, and bringing it to life with precision. Because of that, the Threaded Identity Blueprint is completed in two weeks. The Threaded Brand Architecture is completed in three.
This is a high touch, guided experience designed to translate what we uncovered into a brand that is fully formed, deeply aligned, and ready to be used.
How deep we go depends on where you are and what you need, there are two paths forward. Your Thread Pull investment is applied to any package.
Choose the one that matches where you are.
“Lu took that mental muddle and put it into clear view. What would’ve been a monumental task I kept avoiding became a clear, repeatable system that actually feels like me. Everything feels seamlessly threaded together.”
Threaded Identity Blueprint
Personal Brand Strategy
Investment $2,500 | Two week intensive
Requires: 2 focused sessions
For the corporate escapee who is ready for their value to be as clear on the outside as it's always been on the inside.
You've spent years becoming someone with real expertise, real results, and a career worth building on. Now it's time for the world to see it clearly. Everything you need to show up with the clarity and confidence you've already earned. Two sessions, two weeks from our first session to delivery. Your Thread Pull credit applies.
What you walk away with:
The Story That Makes You Magnetic — your brand story, positioning statement, and the strategic clarity that puts you in a category of one.
The Role You Play in Their Story — your competitive advantage, the value you create, and who you serve, so every conversation starts from a position of authority.
The Voice That's Unmistakably Yours — voice, tone, language, and a pricing confidence brief. Because undercharging was always a positioning problem.
The Words You Actually Need — your one liner, elevator pitch, bios, LinkedIn copy, and the POV themes that make your content strategic instead of random. Written, refined, ready.
Plus your testimonial strategy, decision filter, activation roadmap, and custom AI workspace trained on your positioning foundation so you never stare at a blank screen again.
Threaded Brand Architecture
Business Brand Strategy
Investment $5,000 | Three week intensive
(Our most popular offer.)
Requires: 3 focused sessions
For the founder who is ready to show up at the level they've always been capable of.
This is our most sought after engagement, and it's easy to see why. Whether you're launching something bold or scaling something that's already working, this is the offer that makes everything click. You walk away with a brand so clear, so cohesive, and so strategically sound that people feel it before you say a word. The kind of brand that attracts the right clients, commands the right prices, and grows with you every step of the way. Built with intention, woven with purpose.
What you walk away with:
Your Story and Why It Matters — brand story, story bank, competitive context, and the positioning that makes the right people stop and pay attention.
Your Role in Their Story — full audience personas, your methodology as named intellectual property, and the strategic differentiation that makes you referrable and impossible to replicate.
The Voice That Sounds Like You Everywhere — a comprehensive voice and language system with objection handling, so every touchpoint sounds like the same powerful brand.
The Message That Reaches the Right People — content architecture, service ladder, and the strategic messaging infrastructure your whole team communicates from.
A Foundation That Holds When You Grow — client journey map, visibility strategy, testimonial strategy, and a 30 day activation plan. Positioning infrastructure, not decoration.
Plus your custom AI workspace, trained on your positioning foundation so your whole team stays on brand long after we're done. Hecho con intención.
Client Love
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Client Love 🧵
🧵Looking for a Strategic Partner?
This is for founders who want a strategic partner to keep your brand voice, visibility, and message aligned month after month. Ongoing support across brand, marketing, and communications. Not just execution, strategic partnership to keep your message sharp and your momentum building..
Fractional Chief of Staff
Fortune 100 experience, founder focus.
For 15 years, I've helped senior executives shape strategy and lead with clarity. Now I bring that same lens to founders building brands that matter.
You’ll walk away with:
✔ Weekly syncs and leadership alignment
✔ Brand foundation strategy and optimization
✔ Marketing and content strategy with execution oversight
✔ Strategic communications and brand storytelling
✔ Campaign strategy and launch support
✔ Visibility planning and social media direction
✔ Quarterly 90 min deep dive strategy sessions
Timeline: Monthly (3 month minimum)
Investment: Starting at $5,000/month
This is for you if:
You have traction but need strategic support to scale your brand
You're great at your craft but need help with message and marketing
You want a thought partner, not just a consultant
This is NOT for you if:
You need someone to manage your inbox, calendar, or team
You're looking for an OBM or virtual assistant
You want someone focused on operations and KPIs
