Your brand tells a story.

Let’s make it one that connects.

Lost in the chaos of building your service based business? We help corporate escapees find their thread. Turning vision into a clear, story driven brand with the systems and strategies to actually grow.

Let's Pull the Thread

Shape a brand strategy that moves people and becomes a magnet for growth.

✔ Say what matters, clearly and confidently

✔ Show up with consistency across every touchpoint

✔ Attract and convert the people you’re meant to serve

Start with the Brand Role Quiz

Brand Strategy

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Fractional Chief of Staff

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Brand Strategy 🧵 Fractional Chief of Staff 🧵

Feeling overwhelmed trying to launch your business?

  • 🧵 Struggling to find the right words to describe what you do

  • 🧵 Unsure which systems you actually need

  • 🧵 Stuck piecing things together instead of gaining momentum

The reality? When your message isn’t clear, the right clients can’t recognize that you’re exactly what they need. Instead, they choose someone whose value they understand immediately.

Meet The Founders We Support

  • The corporate escapist built decades of experience and ready to shape a brand with confidence

    The Corporate Escapee

    From seasoned leader to founder with credibility. You’ve built decades of experience. Now you’re ready to shape a brand that reflects your next chapter with clarity and confidence.

  • The Ambitious Newcomer launching a new business with thread studio

    The Ambitious Newcomer

    From passionate idea to magnetic brand. You’re launching your first business and want a brand that connects with the right people from the start.

  • The Evolution Expert established business owner ready to evolve and rebrand with thread studio

    The Evolution Expert

    From established success to elevated positioning. You’ve built something strong. Now you’re ready for a rebrand that reflects the business you’ve become.

Where Strategy Meets Story

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Where Strategy Meets Story 🧵

We help you go from scattered ideas to a powerhouse brand that your clients trust and rave about

What if your brand story felt like… you?

The thoughtful, strategic you.
The bold, visionary you.
The human, purpose filled, values led you.

What if you had a partner who could listen deeply, make sense of the swirl, and turn all that leader fire into messaging that fits? Not just for now, but for what’s next.

✨ Messaging that feels like your favorite jeans. Custom fit, head turning, confidence boosting clarity.

I’ll help you pull the thread through what you already know, already do, and already stand for. Together, we’ll shape a story that aligns with the impact you’re here to make.

Book a Fit Call

Why threading your message matters

  • 84%

    of people buy from brands they feel emotionally connected to

  • 7 seconds

    that’s how long it takes to make a first impression

  • 30%

    increase in conversions when brands use clear, compelling storytelling

Here’s how we stitch your story

  • Needle and thread icon representing Stitch 1: Choose your thread, the first step in Thread Studio’s brand strategy process

    Stitch 1: Book a fit call

    A real conversation to find out where you are, what's tangled, and whether Thread Studio is the right next step.

  • Notebook and pencil icon representing Stitch 2: Book your free call to align on your brand goals and next steps

    Stitch 2: The Thread Pull

    A 90 minute excavation session where we pull the thread that runs through everything you've built and map exactly what your brand needs.

  • Rocket icon representing Stitch 3: Launch with confidence using messaging that reflects your voice and moves the right people

    Stitch 3: The Brand Foundation

    We weave all those loose threads into one clear brand story. The source of truth your whole business communicates from, everywhere you show up.

Client Love

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Client Love 🧵

  • “Luana has been instrumental in building and launching the Novus Data Journeys brand. Her skill, counsel, and expertise showcase the best of my company.  She brings strategic clarity and creative execution, which has elevated everything from our messaging to our brand presence. She provided an intentional customized strategy to guide us through branding, systems, and launch with thoughtfulness and precision. Working with her feels like having both a strategist and a trusted partner at the table. Her work is a competitive advantage and partnership I highly recommend.”

    —Roberta McCarter
    CEO, Novus Data Journeys

  • "Lu got me over the hardest hurdle of launching my practice. I was completely overwhelmed and didn't know where to begin, not just with operations, but with how I wanted to show up and what experience to create for my clients. I was concerned someone outside the accounting world wouldn't understand the complexity, but after our first meeting, I knew she had this. Lu walked me through defining my service strategy and brand voice, then built systems that stayed true throughout: my complete client journey, service workflows, customized templates, and client communications. She gave me a foundation I could build on. What would've been a monumental task I kept avoiding became a clear, repeatable system that actually feels like me. Now I'm fully launched and serving clients through systems that actually work. I have strategic clarity, confidence in my delivery, and my time back to focus on growing my practice."

    —David Higginbotham
    Founder & CPA, Higginbotham Tax & Advisory

  • "My brand identity was outdated. I couldn't narrow down my audience or communicate clearly about who I serve. Lu took that mental muddle and put it into clear view. She gave me detail on my identity, values, and how I serve people, but more than that, a complete guide I can actually use. Now I can update my website, show up at events, and communicate about my business without second guessing myself. Everything feels seamlessly threaded together. What surprised me most was how joyful and supportive the process was. Lu came in at a messy time in my life and only uplifted me. She has such a warm heart and really cares about you as a person and your business. She's detail oriented, passionate, and incredibly talented. I feel a million times more confident. I couldn't be happier I chose Lu to help me rebrand my business!"

    —Carina Osuna
    Founder & Financial Coach, Core Life Habits

  • "After 20 years in corporate, my identity was intertwined with the company and the leaders I served. When I stepped into entrepreneurship, I had to answer: Who am I without that? How do I show up as that person publicly? I was honestly spiraling. I didn't know who I was in this new season or how to feel confident sharing that version of myself. Now I know exactly who I am, and I'm fully okay with it. I'm clear on the person I want people to see and love working with. That clarity has been freeing. Luana helped me untangle everything—my ideas, fears, excitement, perceptions—and turn it into something cohesive and deeply authentic. She didn't give me a brand. She helped me uncover mine. Working together felt natural and safe. She truly listened and understood where I was emotionally before diving into strategy. If you're building something and feel unclear about your voice or identity, Luana will help you find it and own it."

    —Estee Burgess
    Realtor, Redberry Realty, LLC

You’re not here to play small.

You’re here to lead with purpose, move with clarity, and show up in full alignment.

Join The Stitch to get thoughtful updates from Thread Studio straight to your inbox. You’ll get smart brand moves, creative inspiration, and the occasional behind the scenes peek. No fluff, no spam, just real tools to help you stay in flow. You can unsubscribe anytime.

🎙️Featured on Poder Latina CEO Podcast

I sat down with Elisa Molina for a Cafecito con Jefas to talk about my journey from a third grade classroom where I didn't speak English to Fortune 100 boardrooms and why I started Thread Studio to help founders find their golden thread.

We talked about how Mexican artisan craft shapes my approach to branding, what it means to be a Latina Jefa, and why your story is your strategy.

Brand personality quiz, what is your brand's role?

Your Brand Has a Role to Play

When your message feels unclear, it becomes harder to attract the right people. This free quiz helps you uncover how your brand naturally connects so you can communicate with more clarity and confidence.

Take the Brand Role Quiz to discover which of the five roles fits your style: Visionary, Connector, Guide, Anchor, or Disruptor. You get instant insights on how your brand leads, connects and stands out.

Start The Quiz