Your brand tells a story.

Let’s make it one that connects.

Lost in the chaos of building your service based business? We help corporate escapees find their thread. Turning vision into a clear, story driven brand with the systems and strategies to actually grow.

Let's Pull the Thread

Shape a brand strategy that moves people and becomes a magnet for growth.

✔ Say what matters, clearly and confidently

✔ Show up with consistency across every touchpoint

✔ Attract and convert the people you’re meant to serve

Start with the Brand Role Quiz

Brand Strategy

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Fractional Chief of Staff

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Brand Strategy 🧵 Fractional Chief of Staff 🧵

Feeling overwhelmed trying to launch your business?

  • 🧵 Struggling to find the right words to describe what you do

  • 🧵 Unsure which systems you actually need

  • 🧵 Stuck piecing things together instead of gaining momentum

The reality? When your message isn’t clear and your systems aren’t set up, the right clients can’t recognize that you’re exactly what they need. Instead, they choose someone whose value they understand immediately.

Meet The Founders We Support

  • The corporate escapist built decades of experience and ready to shape a brand with confidence

    The Corporate Escapee

    From seasoned leader to founder with credibility. You’ve built decades of experience. Now you’re ready to shape a brand that reflects your next chapter with clarity and confidence.

  • The Ambitious Newcomer launching a new business with thread studio

    The Ambitious Newcomer

    From passionate idea to magnetic brand. You’re launching your first business and want a brand that connects with the right people from the start.

  • The Evolution Expert established business owner ready to evolve and rebrand with thread studio

    The Evolution Expert

    From established success to elevated positioning. You’ve built something strong. Now you’re ready for a rebrand that reflects the business you’ve become.

Where Strategy Meets Story

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Where Strategy Meets Story 🧵

Our services help you go from scattered ideas to a powerhouse brand that your clients rave about

Personal Brand Strategy


Turn your expertise and life experience into thought leadership that actually lands.

Clarify My Voice

Business Brand Strategy Foundation


Build a rock solid foundation with a 4–6 week deep dive into your purpose, voice, and positioning.

Start With The Right Foundation

Launch in a Box



Launch with confidence through a 3 month, done for you process. From brand and messaging to systems and client experience.

I'm Ready to Launch

Fractional Chief of Staff Partnership


Lead with clarity every month through ongoing brand and business strategy, marketing, and leadership alignment. Your brand’s right hand, month after month.

I'm Ready to Partner

What if launching your dream business didn’t feel so complicated?

Launch in a Box helps you clarify your story, set up the right systems, and map your client journey. So you can finally launch with confidence in just 12 weeks.

✔ Brand messaging and positioning that builds trust

✔ Onboarding and nurture flows that make you feel professional from day one

✔ Smart systems, set up for your workflow

✔A clear 90 day launch roadmap

I'm Ready To Launch!

Why threading your message matters

  • 84%

    of people buy from brands they feel emotionally connected to

  • 7 seconds

    that’s how long it takes to make a first impression

  • 30%

    increase in conversions when brands use clear, compelling storytelling

Here’s how we stitch your story

  • Needle and thread icon representing Stitch 1: Choose your thread, the first step in Thread Studio’s brand strategy process

    Stitch 1: Find your fit

    Pick the service that fits your season whether that’s strategy, visibility, or launch clarity.

  • Notebook and pencil icon representing Stitch 2: Book your free call to align on your brand goals and next steps

    Stitch 2: Book your free call

    We’ll get aligned, uncover opportunities, and map your next steps.

  • Rocket icon representing Stitch 3: Launch with confidence using messaging that reflects your voice and moves the right people

    Stitch 3: Launch with confidence

    Show up with messaging that reflects your voice and moves the right people.

Client Love

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Client Love 🧵

  • “Luana has been instrumental in building and launching the Novus Data Journeys brand. Her skill, counsel, and expertise showcase the best of my company.  She brings strategic clarity and creative execution, which has elevated everything from our messaging to our brand presence. She provided an intentional customized strategy to guide us through branding, systems, and launch with thoughtfulness and precision. Working with her feels like having both a strategist and a trusted partner at the table. Her work is a competitive advantage and partnership I highly recommend.”

    —Roberta McCarter
    CEO, Novus Data Journeys

  • "Lu got me over the hardest hurdle of launching my practice. I was completely overwhelmed and didn't know where to begin, not just with operations, but with how I wanted to show up and what experience to create for my clients. I was concerned someone outside the accounting world wouldn't understand the complexity, but after our first meeting, I knew she had this. Lu walked me through defining my service strategy and brand voice, then built systems that stayed true throughout: my complete client journey, service workflows, customized templates, and client communications. She gave me a foundation I could build on. What would've been a monumental task I kept avoiding became a clear, repeatable system that actually feels like me. Now I'm fully launched and serving clients through systems that actually work. I have strategic clarity, confidence in my delivery, and my time back to focus on growing my practice."

    —David Higginbotham
    Founder & CPA, Higginbotham Tax & Advisory

  • "My brand identity was outdated. I couldn't narrow down my audience or communicate clearly about who I serve. Lu took that mental muddle and put it into clear view. She gave me detail on my identity, values, and how I serve people, but more than that, a complete guide I can actually use. Now I can update my website, show up at events, and communicate about my business without second guessing myself. Everything feels seamlessly threaded together. What surprised me most was how joyful and supportive the process was. Lu came in at a messy time in my life and only uplifted me. She has such a warm heart and really cares about you as a person and your business. She's detail oriented, passionate, and incredibly talented. I feel a million times more confident. I couldn't be happier I chose Lu to help me rebrand my business!"

    —Carina Osuna
    Founder & Financial Coach, Core Life Habits

  • "After 20 years in corporate, my identity was intertwined with the company and the leaders I served. When I stepped into entrepreneurship, I had to answer: Who am I without that? How do I show up as that person publicly? I was honestly spiraling. I didn't know who I was in this new season or how to feel confident sharing that version of myself. Now I know exactly who I am, and I'm fully okay with it. I'm clear on the person I want people to see and love working with. That clarity has been freeing. Luana helped me untangle everything—my ideas, fears, excitement, perceptions—and turn it into something cohesive and deeply authentic. She didn't give me a brand. She helped me uncover mine. Working together felt natural and safe. She truly listened and understood where I was emotionally before diving into strategy. If you're building something and feel unclear about your voice or identity, Luana will help you find it and own it."

    —Estee Burgess
    Realtor, Redberry Realty, LLC

You’re not here to play small.

You’re here to lead with purpose, move with clarity, and show up in full alignment.

Join The Stitch to get thoughtful updates from Thread Studio straight to your inbox. You’ll get smart brand moves, creative inspiration, and the occasional behind the scenes peek. No fluff, no spam, just real tools to help you stay in flow. You can unsubscribe anytime.

🎙️Featured on Poder Latina CEO Podcast

I sat down with Elisa Molina for a Cafecito con Jefas to talk about my journey from a third grade classroom where I didn't speak English to Fortune 100 boardrooms and why I started Thread Studio to help founders find their golden thread.

We talked about how Mexican artisan craft shapes my approach to branding, what it means to be a Latina Jefa, and why your story is your strategy.

Brand personality quiz, what is your brand's role?

Your Brand Has a Role to Play

When your message feels unclear, it becomes harder to attract the right people. This free quiz helps you uncover how your brand naturally connects so you can communicate with more clarity and confidence.

Take the Brand Role Quiz to discover which of the five roles fits your style: Visionary, Connector, Guide, Anchor, or Disruptor. You get instant insights on how your brand leads, connects and stands out.

Start The Quiz