How Does Your Brand Lead?
Every brand plays a role in its customer’s story. Knowing yours helps you connect more deeply, inspire action, and grow with clarity.
Your Brand Role is the unique way your brand shows up and leads your audience. It’s not about your industry or your services, it’s about the emotional role you play and the way you guide people through their journey.
Take the quiz to discover your role, learn your leadership style, and see how to use it to build a brand your audience can’t forget.
What is a Brand Role (and why it shapes how you lead)?
Your brand plays a role in your audience’s story, whether you shape it intentionally or not. Your Brand Role is your unique leadership style, the way you show up, guide your audience, and create connection.
The Brand Roles framework helps you clarify that role so you can lead with purpose, connect with the right people, and show up in a way that feels true to you.
This framework isn’t about putting you in a box. It’s designed to reflect how modern brands build trust through emotional connection, strong values, and a clear presence.
Whether you’re pivoting from a corporate path, building something bold and new, or evolving your business into something more aligned, the Brand Roles give you language and clarity to move forward.
Rooted in storytelling psychology and brand archetype theory, this framework was shaped through years of experience supporting Fortune 100 executives, guiding communications, and leading high impact campaigns nationwide. It’s built for the work of showing up with intention and standing out through meaning.
When you know your Brand Role, you can:
Speak with a clear, confident voice
Create content that feels aligned and magnetic
Build deeper trust with the people you want to serve
Lead your audience through a story that inspires action
What you’ll get in your results:
Your Brand Role and what it says about your leadership style
A breakdown of your strengths and connection points
Tips on how to use your role to attract and engage your audience
A next step guide to help you put your role into action right away
Why Take the Brand Role Quiz?
If you’re not sure where to start, this is the place. This quiz helps you uncover your brand’s emotional role so you can lead with clarity, build trust, and grow with purpose.
Inside Thread Studio, this quiz is the first stitch in your Threaded Story™, a signature framework designed to connect your voice, values, and visibility.
Whether you’re starting fresh, refining your story, or gearing up for a launch, your Brand Role gives you the foundation to move forward with meaning.
Learn More About Each Brand Role
