What’s Your
Brand Role?

Discover the emotional role your brand plays in the story your audience remembers.

Take the quick quiz to uncover your core Brand Role, get messaging insights that align with your voice, and show up with clarity, connection, and confidence.

Whether you’re a bold visionary or a steady anchor, you’ll walk away knowing exactly how to own your voice.

What is a Brand Role, Exactly?

Your brand plays a role in your audience’s story, whether you shape it intentionally or not. The Brand Roles framework helps you clarify that role so you can lead with purpose, connect with the right people, and show up in a way that feels true to you.

This framework isn’t about putting you in a box. It’s designed to reflect how modern brands build trust through emotional connection, strong values, and a clear presence.

Whether you’re pivoting from a corporate path, building something bold and new, or evolving your business into something more aligned, the Brand Roles give you language and clarity to move forward.

Rooted in storytelling psychology and brand archetype theory, this framework was shaped through years of experience supporting Fortune 100 executives, guiding communications, and leading high impact campaigns nationwide. It’s built for the work of showing up with intention and standing out through meaning.

Why Take the Brand Role Quiz?

If you’re not sure where to start, this is the place. This quiz helps you uncover your brand’s emotional role so you can lead with clarity, build trust, and grow with purpose.

Inside Thread Studio, this quiz is the first stitch in your Threaded Story™  a signature framework designed to connect your voice, values, and visibility.

Take the quiz to:

  • Discover your emotional brand role so you can show up with intention and confidence

  • Clarify your message in a way that feels natural and aligned with your voice

  • Learn how to connect emotionally with the people you’re here to serve

  • Uncover language and positioning that actually fits your business and your goals

  • Build a foundation for brand strategy that grows with you

Whether you’re starting fresh, refining your story, or gearing up for a launch, your Brand Role gives you the foundation to move forward with meaning.

Learn More About Each Brand Role