The Disruptor

Your brand challenges what’s outdated and dares people to think differently. You’re not afraid to break the mold. In fact, that’s what draws people to you.

What is a Disruptor?

You don’t follow formulas. You rewrite them. Disruptors are here to shake things up. To question the way things have always been done and offer a bold, more honest alternative. Your brand turns heads because you name what others won’t.

As a Disruptor, your presence says, “There’s a better way, and we’re doing it now.”

Matching Archetypes

Outlaw
Hero
Magician

Disruptor at a Glance

✔ Primary Motivation: Change systems and challenge norms

✔ Brand Personality: Bold, energetic, no-nonsense

✔ Voice Style: Honest, direct, with a spark

✔ Ideal For: Creative entrepreneurs and brand designers tired of cookie cutter trends. Realtors who break the mold and lead with truth. Lawyers or financial pros making their industries more human. Therapists or coaches rewriting the rules. Founders on a mission to rebuild trust in their field.

✔ Matching Archetypes: Rebel, Maverick, Magician

✔ Core Magnetism: Truth-telling, bold action, clarity of conviction, contagious momentum

Primary Goal

To wake people up and offer a better path
Superpower

Naming what others avoid and taking bold action to fix it
Watch Outs

Losing trust by staying in critique mode without a clear solution
Burnout from always pushing against the grain

You’re in Good Company!

Rhianna

Banksy

Barbie

Liquid Death

Netflix

Ben & Jerry’s

Your Magnetism

Bold Beliefs

You don’t sugarcoat. You speak up and stand tall.
Creative Edge

You bring something different, and your audience loves it.
Cultural Pulse

You’re always tuned into what people are really feeling and saying.
Fearless Messaging

Your words hit because they’re rooted in truth.

What Your Audience Experiences

✔ Relieved to hear someone finally say it

✔ Fired up by your clarity and conviction

✔ Curious about your alternative

✔ Loyal because they trust your boldness

✔ Inspired to take action now

Your voice style

Unfiltered

Rooted in conviction

Confident, even when you’re the first to say it

Messaging that works

Call out what’s no longer working
Share bold beliefs and clear alternatives
Lead with passion and transparency
Use language that lights a fire

Want to live out your Disruptor brand? Start here:

Start your site with a belief, not a benefit

Example: “The real estate industry doesn’t need another polished pitch. It needs honesty.”
Create content that calls out the problem

Use blogs, social posts, or video to speak truth to tired strategies or common industry BS.
Build offers around transformation

Highlight how your approach disrupts the standard and what your clients get instead.
Use strong visuals and punchy phrases

You don’t need to be loud to be bold. But your look and language should reflect your edge.
Don’t soften your CTA

Use language like “Ready to challenge the status quo?” or “Let’s flip the script.”