Hola, I’m Lu, founder of Thread Studio, and your calm in the chaos.

I’m a connector, a strategist, and a storyteller at heart. Over the past 15+ years, I’ve helped Fortune 100 executives and teams shape messaging, lead campaigns, and build brand experiences that move people. I’ve been the one brought in to create what didn’t exist yet, from businesses and programs to strategies built from scratch, always with meaning and momentum at the center.

I created Thread Studio to do that work alongside founders and teams building something purposeful, something that matters.

You’re great at your craft. You know your story.
But when it comes to finding the right words and sharing them in a way that connects? It gets messy. It feels overwhelming. The story gets tangled. The brand doesn’t flow.

That’s where I come in.

With the right strategy, voice, and experience design, we’ll thread it all together so your brand feels like you, moves with you, and grows with you.

I’m not just here to clean up your copy or tweak a tagline. I’m here to listen deeply, reflect back what’s already strong, and help you build a message and a rhythm that’s strategic, intentional, and truly yours.

Because I believe strategy doesn’t have to be cold.
Messaging doesn’t have to be robotic.
And you don’t have to do this alone.