Every brand has a story. I help you thread yours with clarity and intention.
15+ Years Making Executive Leaders Magnetic. Now For Your Business
🧵Meet Luana Mendoza-Evans
Hola, I’m Lu, founder of Thread Studio, and your calm in the chaos. I’m a connector, a strategist, and a storyteller at heart.
Over the past 15+ years, I was the strategic mind behind executive communications and for Fortune 100 leaders, helping them articulate their vision, build authority, and command attention. Now I bring that same strategic thinking to purpose-driven founders who are building something that matters.
You’re great at your craft. You know your story.
But when it comes to finding the right words and sharing them in a way that connects? It gets messy. It feels overwhelming. The story gets tangled. The brand doesn’t flow.
That’s where I come in.
With the right strategy, voice, and experience design, we’ll thread it all together so your brand feels like you, moves with you, and grows with you.
I’m not just here to clean up your copy or tweak a tagline. I’m here to listen deeply, reflect back what’s already strong, and help you build a message and a rhythm that’s strategic, intentional, and truly yours.
Because I believe strategy doesn’t have to be cold.
Messaging doesn’t have to be robotic.
And you don’t have to do this alone.
At Thread Studio, thread isn’t just a name — it’s a philosophy.
We believe strategy should be tailor made. That’s why we begin with your values and mission, ensuring every piece we craft is aligned, intentional, and stitched to fit.
Connection + Continuity
We bring people, ideas, and strategy together seamlessly. With every thread aligned across touchpoints, your message remains cohesive and intentional.
Craftsmanship + Strength
Strategy is an art. We lead with empathy, deliver with precision, and refine every detail with care.
Structure + Intention
Like a hidden stitch, we hold it all together. Behind the scenes, we make the moves that give your vision form, focus, and strength.
The Threaded Story™
Every brand has a story worth telling. This framework brings yours to life by weaving together five essential elements to into a strategy that feels authentically you.
Define the Why
We start with what drives you. Not just your goals, but the deeper purpose behind them.
Add the Heart
We explore your values, your voice, and what makes your brand feel personal and human.
Craft the Story
We bring it all together into clear, compelling messaging that connects with your audience.
Stitch the Experience
We shape the full brand experience so every touchpoint reinforces the story with intention.
Embody the Brand
We guide you in bringing your story to life through action, presence, and consistency.
Like expert tailoring, every stitch serves a purpose. Together, they create something stronger than the sum of its parts: a brand that feels cohesive, moves with intention, and creates real impact.