
Your brand tells a story.
Let’s make it one that connects.
Lost in the chaos of building your service based business? We help founders find their thread. Turning vision into a clear, story driven brand with the systems and strategies to actually grow.

Shape a brand strategy that moves people and becomes a magnet for growth.
✔ Say what matters, clearly and confidently
✔ Show up with consistency across every touchpoint
✔ Attract and convert the people you’re meant to serve
Brand Strategy
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Fractional Chief of Staff
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Brand Strategy 🧵 Fractional Chief of Staff 🧵

Feeling overwhelmed trying to launch your business?
Struggling to find the right words to describe what you do
Unsure which tools or systems you actually need
Stuck piecing things together instead of gaining momentum
The reality? When your message isn’t clear and your systems aren’t set up, the right clients can’t recognize that you’re exactly what they need. Instead, they choose someone whose value they understand immediately.
What if launching your dream business didn’t feel so complicated?
Launch in a Box helps you clarify your story, set up the right systems, and map your client journey. So you can finally launch with confidence in just 12 weeks.
✔ Brand messaging and positioning that resonates
✔ Smart systems and tools, set up for your workflow
✔A clear 90 day launch roadmap
✔ Website copy that connects and converts
✔ Onboarding and nurture flows that make you feel professional from day one

Meet The Founders We Support
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The Corporate Escapist
From seasoned leader to founder with credibility. You’ve built decades of experience. Now you’re ready to shape a brand that reflects your next chapter with clarity and confidence.
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The Ambitious Newcomer
From passionate idea to magnetic brand. You’re launching your first business and want a brand that connects with the right people from the start.
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The Evolution Expert
From established success to elevated positioning. You’ve built something strong. Now you’re ready for a rebrand that reflects the business you’ve become.

Where Strategy Meets Story
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Where Strategy Meets Story 🧵
Our Services help you go from chaos to connection to campaigns that actually convert.
90 Minute Strategy Intensive
Fast track your clarity in a focused, done with you call to map your next steps, refine your voice, and spark brand momentum.
Brand Strategy Foundation
Build a rock solid foundation with a 4–6 week deep dive into your purpose, voice, and positioning.
Launch in a Box
Launch with confidence through a 3 month, done for you process. From brand and messaging to website copy and systems.
Fractional Chief of Staff Partnership
Lead with clarity every month through ongoing brand and business strategy, marketing, and operational alignment. Your brand’s right hand, month after month.
What if your brand story felt like… you?
The thoughtful, strategic you.
The bold, visionary you.
The human, purpose filled, values led you.
What if you had a partner who could listen deeply, make sense of the swirl, and turn all that founder fire into messaging that fits? Not just for now, but for what’s next.
✨ Messaging that feels like your favorite jeans. Custom fit, head turning, confidence boosting clarity.
I’ll help you pull the thread through what you already know, already do, and already stand for. Together, we’ll shape a story that aligns with the impact you’re here to make.
Why Threading Your Message Matters
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84%
of people buy from brands they feel emotionally connected to
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7 seconds
that’s how long it takes to make a first impression
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30%
increase in conversions when brands use clear, compelling storytelling

Here’s how we stitch your story
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Stitch 1: Find your fit
Pick the service that fits your season whether that’s strategy, visibility, or launch clarity.
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Stitch 2: Book your free call
We’ll get aligned, uncover opportunities, and map your next steps.
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Stitch 3: Launch with confidence
Show up with messaging that reflects your voice and moves the right people.
Client Love
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Client Love 🧵
“Luana has been instrumental in building and launching the Novus Data Journeys brand. Her skill, counsel, and expertise showcase the best of my company. She brings strategic clarity and creative execution, which has elevated everything from our messaging to our brand presence. She provided an intentional customized strategy to guide us through branding, systems, and launch with thoughtfulness and precision. Working with her feels like having both a strategist and a trusted partner at the table. Her work is a competitive advantage and partnership I highly recommend.”
Roberta McCarter
CEO, Novus Data Journeys

You’re not here to play small.
You’re here to lead with purpose, move with clarity, and show up in full alignment.
Join The Stitch to get thoughtful updates from Thread Studio straight to your inbox. You’ll get smart brand moves, creative inspiration, and the occasional behind the scenes peek. No fluff, no spam, just real tools to help you stay in flow. You can unsubscribe anytime.
Interactive. Insightful. Instant.
Your Brand Has a Role to Play
When your message feels unclear, it becomes harder to attract the right people. This free quiz helps you uncover how your brand naturally connects so you can communicate with more clarity and confidence.
Take the Brand Role Quiz to discover which of the five roles fits your style: Visionary, Connector, Guide, Anchor, or Disruptor. You get instant insights on how your brand leads, connects and stands out.