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Watching my husband leave a 20 year corporate job this week (the same week I'm officially launching Thread Studio) reminded me: we're all building something new, whether it's a business, a career pivot, or just a clearer sense of what we actually want. The point is, we're building.

Welcome to launch week! 🎉

I’m so glad you’re here. Whether you’re new to Thread Studio or you’ve been quietly cheering me on (hi Mom), this week is a big one.

If you’re plotting your corporate escape, launching your first business, or rebranding an existing one, you’re in the right place. The Stitch is for anyone building a personal or business brand that actually feels like them.

Over the next 5 days, you’ll get a short daily edition of The Stitch. Part story, part strategy, all rooted in brand clarity.

I started Thread Studio to help founders stop spinning and start building a brand that actually feels like them, not some generic blend of what “should” work. This week, I’m sharing quick daily emails to celebrate the official launch and give you clarity tools you can actually use.

Every day will be short, human, and useful, just like the kind of brand I want to help you build.

Cheering you on, Lu

Have a brand strategy or business launch question you’d like answered in a future issue?

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🧵 The Featured Thread: You’re Not Behind. You’re Building.

Your brand story doesn’t magically appear the day you buy a domain.

Here’s the part no one tells you when you leave a corporate job or start your own thing:

Brand clarity doesn’t show up the minute you buy a domain.

Your head is buzzing with ideas. You've got seventeen different directions you could take your business, three different target audiences you think you could serve, and a Google Drive full of half finished brand documents that all say something slightly different.

You know you need "brand clarity," but every time you sit down to figure it out, you end up more tangled than when you started.

Sound familiar?

Here's what I see happening: Founders think brand clarity is supposed to arrive fully formed, like some kind of entrepreneurial enlightenment.

But that's not how it works.

You don’t wake up with the perfect elevator pitch, a mapped out customer journey, or messaging that practically writes itself just because you established an LLC.

You build it. Thread by thread, story by story, decision by decision.

The problem isn't that you have too many ideas, it's that those ideas are all floating around separately, instead of being woven together into one coherent story that actually makes sense to your audience (and to you).

Most founders try to skip this part. They jump straight to the website, the lead magnet, the content calendar without first untangling what their brand is actually here to say. That's when everything starts feeling forced, generic, and frankly... exhausting.

But here's what changes everything: When you learn to thread those scattered ideas into a clear brand story, suddenly every decision gets easier. Your messaging flows naturally. Your marketing feels authentic instead of salesy. And you stop second guessing every caption you write.

That's exactly what I help founders do, take all those brilliant, messy, tangled ideas and weave them into a brand story that actually works.

So if you're spinning right now, drowning in possibilities, here's your permission to stop comparing your half stitched vision to someone else's polished final product.

You're not behind. You're building. And every great brand started exactly where you are right now.

🎯The Strategy Stitch

Ask yourself:

“What do I want to be known for, and does my brand reflect that right now?”

If it doesn’t, that’s not failure. That’s a flag.

It means it’s time to zoom out, get curious, and reconnect to what this brand is really here to do.

🧰 From the Studio

How does your brand lead?

Discover how your brand connects, guides transformation, and draws your audience in with a message they can’t ignore.

Take the Quiz →

👀 Sneak peek: I’m building Thread My Pitch, a free AI powered tool that will help you craft an elevator pitch so you never freeze when someone asks, “So, what do you do?” Think of it as your brand wingwoman... coming soon!

Would you use a tool like this to make pitching yourself easier (and way less awkward)? Hit reply and tell me, I’m shaping it with you in mind.

🎉 Speaking of building... tomorrow I'm sharing my Threaded Story™ framework, the exact process I use to help founders weave their scattered ideas into one clear, compelling brand story. It's the difference between throwing spaghetti at the wall and actually knowing what your brand stands for.