Thread Studio Ribbon Cutting Celebration

A great personal brand makes people feel seen, capable, and ready to own their story. That's how I show up as a leader and it’s what Thread Studio is built on.

Personal Brand

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Business Brand Strategy

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Personal Brand 🧵 Business Brand Strategy 🧵

On April 30, 2026, we cut the ribbon on year one of Thread Studio. The San Antonio Hispanic Chamber of Commerce hosted at Working Moms of San Antonio, and the room filled up with founders, leaders, clients, family, and friends who've been part of building this. These photos capture the day better than I could ever describe it.

May 19

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Pull The Thread:Live Workshop

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May 19 🧵 Pull The Thread:Live Workshop 🧵

Made possible by:

Hosted by San Antonio Hispanic Chamber of Commerce Venue by Working Moms of San Antonio Photography by Erica Rempel · ER Media Charcuterie by Melissa Alegria · Meze quealegría Balloon backdrop by Blanca Lopez · Mayflower Rentals Brand identity by Studio Morii Special remarks by The Honorable Lucy Adame-Clark

Upcoming events

The Thread Pull: Live, personal brand workshop

The Thread Pull: Live is a free 60 minute workshop where we get into the real work. What makes a brand story actually land, why brilliant people still struggle to explain what they do, and how to pull the loose threads together so your story finally sounds like you. Join us on Tuesday, May 19.

You'll walk away with:
🧵 Why your brand feels scattered and what's keeping it stuck
🧵 The framework behind every Thread Studio brand foundation
🧵 What a clear, commanding brand actually sounds like
🧵 A concrete next step so you know exactly where to start

Get the replay today!

It’s my 40th birthday today!! & I have a gift for you 🎉

Somehow, I feel more excited and empowered than I ever expected to feel at this milestone.

A year ago, I was wrapping up 15+ years inside corporate. Fortune 100 Chief of Staff offic

On Tuesday I asked a room full of accomplished leaders and corporate escapees two questions...

What do you want to pull? And what do you want to plant?

The answers gave me chills.

Pull doubt, plant belief.
Pull fear, plant courage.
Pull overthi

That's my face. On the Nasdaq Tower. In Times Square. 🧵✨

Still processing this one, even months later.

One of the things I didn't expect when I left corporate was how lonely it would be to build something on your own. No team, no hallway conversat

You’ve got the expertise, years of it. A rich culture, bold career pivots, and a fire for the impact you’re here to make. So why does explaining what you do still feel like a struggle?

Because the story is scattered. And when your story

Latinas are only 4.1% of workers making over $100,000. Let that satisfying rage fuel you for a second because it fuels me every single day.

We’re one of the fastest growing segments of the workforce but barely represented in high wage roles. I

WOW. My heart is so full! 🥹 Last Thursday, we cut the ribbon on year one of Thread Studio in a room I'll never forget.

It took me back to 3rd grade. My first day of school and my first time in the U.S. The teacher was speaking in a language I didn'

The story isn’t missing. It’s just tangled.

Most founders I work with don’t have a clarity problem because they lack experience. They have a clarity problem because they have too much of it — 15, 20, 25 years of expertise wit

Reading “How to Be a Rich Old Lady” and thinking about how different wealth building looks when you go from corporate paycheck to entrepreneur.

In corporate, wealth was predictable. Salary, bonus, 401k match, stock options. You knew what

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