“Luana has been instrumental in building and launching the Novus Data Journeys brand. Her skill, counsel, and expertise showcase the best of my company.  She brings strategic clarity and creative execution, which has elevated everything from our messaging to our brand presence. She provided an intentional customized strategy to guide us through branding, systems, and launch with thoughtfulness and precision. Working with her feels like having both a strategist and a trusted partner at the table. Her work is a competitive advantage and partnership I highly recommend.”

"My brand identity was outdated. I couldn't narrow down my audience or communicate clearly about who I serve. Lu took that mental muddle and put it into clear view. She gave me detail on my identity, values, and how I serve people, but more than that, a complete guide I can actually use. Now I can update my website, show up at events, and communicate about my business without second guessing myself. Everything feels seamlessly threaded together. What surprised me most was how joyful and supportive the process was. Lu came in at a messy time in my life and only uplifted me. She has such a warm heart and really cares about you as a person and your business. She's detail oriented, passionate, and incredibly talented. I feel a million times more confident. I couldn't be happier I chose Lu to help me rebrand my business!”

"Lu got me over the hardest hurdle of launching my practice. I was completely overwhelmed and didn't know where to begin, not just with operations, but with how I wanted to show up and what experience to create for my clients. I was concerned someone outside the accounting world wouldn't understand the complexity, but after our first meeting, I knew she had this. Lu walked me through defining my service strategy and brand voice, then built systems that stayed true throughout: my complete client journey, service workflows, customized templates, and client communications. She gave me a foundation I could build on. What would've been a monumental task I kept avoiding became a clear, repeatable system that actually feels like me. Now I'm fully launched and serving clients through systems that actually work. I have strategic clarity, confidence in my delivery, and my time back to focus on growing my practice.”

"After 20 years in corporate, my identity was intertwined with the company and the leaders I served. When I stepped into entrepreneurship, I had to answer: Who am I without that? How do I show up as that person publicly? I was honestly spiraling. I didn't know who I was in this new season or how to feel confident sharing that version of myself. Now I know exactly who I am, and I'm fully okay with it. I'm clear on the person I want people to see and love working with. That clarity has been freeing. Luana helped me untangle everything—my ideas, fears, excitement, perceptions—and turn it into something cohesive and deeply authentic. She didn't give me a brand. She helped me uncover mine. Working together felt natural and safe. She truly listened and understood where I was emotionally before diving into strategy. If you're building something and feel unclear about your voice or identity, Luana will help you find it and own it.”

“Before working with Lu, I felt scattered. I had the vision, but I couldn't articulate the why behind what I was building. I lacked a cohesive story that connected who I am to what my business stands for. Lu has a rare ability to see what's already there and draw it out, like pulling a diamond from the rock. That's exactly what she did for my company. She listens deeply, leads with both gentleness and conviction, and weaves the many layers of a business into one coherent story. What she produces doesn't just look good. It communicates the value of your brand in a way customers can actually feel and understand. Now I'm clear on connecting my personal background to the reason my entity exists, and that clarity has become a source of real motivation. Lu approaches everything with a genuine sense of pride in her craft. She sets a standard and consistently meets it.”