THREADED IDENTITY
Your people are your business. I help you treat them that way.Your signature message. Say it in every room until people say it back to you.
Claim Your Value
The first person employees trusted with the hard stuff.
15 years of HR at a 3,000 person company.
Fix the system, not the person.
Small teams deserve big company care.
Own Your Position
I help small business owners who are losing good people faster than they can hire them build a team that stays through simple people systems sized for a team of 5 to 50, so they can grow without doing everyone's job.
Shape the Story
The day an employee told me why they really left.
Why I walked away from a big HR title.
A client who stopped hiring every month.
Build Your Rhythm
2 posts a week, pulled from your pillars and stories. Clarity before consistency.
Authority (they know you), Connection (they like you), Proof (they trust you).
Make Your Name Known
Chamber lunch and 1 Million Cups, every month.
5 bookkeepers and CPAs who serve the same owners.
"Who do you know that just lost a great employee?"
Ana, the moment you said "fix the system, not the person," the whole room got quiet. That's your thread. Keep saying it. I'm so proud of you.
The rest of your brand, built with you in 1:1
You found the 1 thing. In 1:1, I build everything around it with you.
1 for every pillar.
What people get, plus 3 proofs.
Plus a referral partner version.
Long, short and bio versions.
How you sound, and what you never say.
The testimonial questions, and where each answer goes.
Start 1:1 within 30 days of graduation and your cohort investment counts toward it.
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