Hola, I'm Lu

From Fortune 100 to your brand's biggest cheerleader

I spent over 15 years in corporate strategy and executive communications, with my last chapter in a Fortune 100 Chief of Staff office. I was the person senior leaders called when the strategy needed to land, the story needed to move people, and the room needed to walk away aligned. I loved that work. And then I became the founder sitting across the table trying to figure out how to tell my own story.

I built Thread Studio because I know what it feels like to carry deep expertise, bold vision, and a fire for what you're building, and still struggle to make the brand match. I bring a storytelling lens to everything I do, blending strategy with the kind of warmth and cultural richness that makes your brand feel alive, intentional, and impossible to replicate.

I'm here to help you see what I see: that everything you've built, survived, and believed in long enough to start deserves a brand that stands out as boldly as you do.